Owner, Dr. Joseph Ales, acquired an existing practice in June 2001, and his creativity and artistic sensibility have been integral to OPTIK Birmingham’s continued growth and local and national recognition. In July 2005, OPTIK Birmingham was listed in the national section of fashion magazine, Lucky, as one of it’s three favorite boutiques in the U.S. to find vintage eyewear.
A “one of a kind” theme is pervasive in OPTIK. You’ll see 1970’s Emilio Pucci sunglasses, Rebajes broaches, Jakob Bengel necklaces, and exclusive contemporary luxury frame lines, and OPTIK’s own line. At any given time, OPTIK has 5 or 6 frame lines you won’t find anywhere else in Michigan. One in particular, Tipton Vinylize, uses actual vinyl records as a last outer layer; which adds a special texture. It’s edgy, but quite wearable.
Mixed merchandising, one-off pieces, and a special atmosphere, created media interest, have made a magnificent impact on the growth of OPTIK. Dr. Ales feels his formula for success is a simple one.
It’s more “old school.” The retail world has evolved with warehouse shopping, the internet, and discount chains, but Dr. Ales theorizes people will still be drawn to businesses like his: with passionate knowledgeable owners, quality product, great atmospheres…and SERVICE!
There are many wonderful eye doctors in this area so Dr. Ales is committed to being thorough and thoughtful in his care. He gives ample examination time. “I want my patients to have an understanding of what I’m finding, even though I may talk too much some times” says Dr. Ales, “but the patients all say they appreciate that a great deal, although I may have bored a few of them.”
Dr. Ales insists on having the dream team of opticians. They have all worked in luxury and service-minded private optical locations. They are truly conscientious. The OPTIK environment helps create patient confidence. They sense the artistic sensibility, and the opticians guiding and advising them create loyalty and thus growth.
In 2013, OPTIK Birmingham expanded its locations to include the offices of Oakland Ophthalmic Surgery. Knowing Dr. Tim Page of Oakland Ophthalmic for many years, having many discussions about the eye care, and having a common world view—they’ve been on five medical missions to Kenya— Dr. Ales’ OPTIK Birmingham, and Dr. Page’s Oakland Ophthalmic finally “merged”. OPTIK is now the optical department within Oakland Ophthalmic Surgery, which is the longest existing ophthalmology practice in Oakland County.
Dr.’s Robert Erickson, Tim Page and Maria Jancievic are busy people; the doctors lecture at ophthalmology conferences, they teach area ophthalmology residents, and they are active within the community.
The business of health care is demanding and time consuming, and it is continually changing. This merger “allows the doctors of Oakland Ophthalmic Surgery to have a great brand, OPTIK Birmingham, as our optical department, while we focus more on our strengths, medical care and surgery” says Dr. Page.
Affiliations and or Associations
American Optometric Association
Michigan Optometric Association
Birmingham Bloomfield Chamber of Commerce, past Board Member
Birmingham Merchants Association, past Chairman
KenyaRelief.org – Migori, Kenya medical missions 2011,12,13,14,15
AMLA …Advancing Medicine to Latin America – Jalapa, Guatemala medical missions 1998,99,2000,2001
Frame Your Face – Non Profit fundraising, Founding Board Member 2010[/fusion_text][/fullwidth]